Section 25.1: Global Specialty Market Structures
A comparative analysis of how different countries approach the pricing, reimbursement, distribution, and clinical management of high-cost specialty medications.
Global Specialty Market Structures
Why What Happens in London, Berlin, and Tokyo Matters in Your US Health System.
25.1.1 The “Why”: From Isolated Market to Global Ecosystem
As a Health System Specialty Pharmacist (HSSP) in the United States, your world is a complex vortex of PBMs, rebates, accumulators, and navigating Medicare Part D. It can feel like an isolated system, disconnected from the rest of the world. For decades, this was largely true. The US market operated on its own “free market” principles, while other developed nations created single-payer or highly regulated social insurance systems. This module is built on a critical premise: that isolation is over.
Why should you, a busy pharmacist managing complex patients, care about how Germany assesses “added benefit” or how the UK calculates a “QALY”?
- Policy Ideas are Contagious: The US Congress did not invent the concept of “drug price negotiation” for the Inflation Reduction Act (IRA). It looked directly at models in Germany, Australia, and Canada. Understanding these models is no longer an academic exercise; it is the key to understanding the future of your own practice.
- You Will Treat a Global Patient Population: Your health system, especially if it’s an academic center, treats patients from all over the world. You will encounter patients who are executives from Japan, graduate students from Germany, or tourists from the UK. Being able to “speak their language” regarding their home medication access builds profound trust and demonstrates an unparalleled level of expertise.
- It Empowers You in Value Discussions: You will inevitably be in a meeting where a physician or administrator asks, “Why is this $300,000 gene therapy covered, but this $50,000 cancer drug isn’t?” Or, “Why is this drug so much cheaper in Canada?” Your ability to move beyond a simple copay explanation and discuss the philosophy of value (e.g., QALYs vs. market access) positions you as a true leader and strategist.
- It Prepares You for Innovation: Pharmaceutical companies no longer develop drugs just for the US market. Their entire global development and pricing strategy is a complex game of chess. They may launch in Germany first to get a good “added benefit” rating, which they can then use as leverage in other countries. Understanding their strategy helps you anticipate launch pipelines and market behavior.
Your community pharmacy expertise gave you mastery over the transaction of a prescription. Your HSSP role requires mastery of the health system. This section provides the final piece of the puzzle: mastery of the global ecosystem in which your health system operates. We will move beyond the headlines and deconstruct the precise mechanisms of how other countries manage the same specialty drugs you dispense every day.
Pharmacist Analogy: Buying a High-Performance Car in Five Countries
Imagine a new, high-performance specialty “car” (a new biologic) is released. The manufacturer’s global “MSRP” is $100,000. Here is how you would acquire it in five different countries, and this is the core of what we’ll be learning.
- The United States (The Bazaar): You go to one of 50 different “dealerships” (health plans). The $100,000 MSRP (the WAC) is a fantasy number. Your “buying club” (the PBM) has negotiated a secret 40% rebate, so the real price is $60,000, but this is hidden. You (the patient) pay a $50 “entry fee” (your copay). The dealership (specialty pharmacy) gets paid $62,000 and sends $2,000 back to the PBM. It’s fast, chaotic, opaque, and your out-of-pocket cost is completely different from the person next to you.
- The United Kingdom (The Government Fleet): The NHS is the only buyer in the country. Its expert mechanics (a body called NICE) test the car. They conclude it’s only 10% better than the old $20,000 model, but it costs 5x more. They determine the “value” of that 10% improvement is only $5,000. They tell the manufacturer, “We will offer you $25,000 per car (based on a QALY), or we won’t buy any.” After negotiating, the manufacturer agrees. Every citizen can now get the $25,000 car for a $0 “entry fee.” The trade-off? If NICE had said “no,” no one would get the car.
- Germany (The Regulated Buying Clubs): You get the car immediately at the $100,000 MSRP (free pricing) for one year. During that year, the government’s test lab (the G-BA) assesses it. They declare it has “considerable added benefit” (e.g., 30% better) than the $20,000 old model. The national association of “buying clubs” (Sickness Funds) then negotiates with the manufacturer. They agree on a price of $50,000, reflecting its 30% added value. That new price is then applied retroactively.
- Canada (The Two-Key Lockbox): First, a federal agency (the PMPRB) looks at the $100,000 price and says, “That’s higher than other countries. We’ll set a ‘ceiling price’ of $85,000.” Then, a separate health technology agency (CADTH) tests the car (like NICE). They agree it’s a good value. Then, all the provinces band together (the pCPA) to negotiate a single, secret, bulk-discount price, probably even lower than $85,000. It’s a slow, multi-step process, but it’s very effective at lowering costs.
- Japan (The National Price Catalog): The government (MHLW) looks at the car, its R&D costs, and its value. They set the price at $75,000 and publish it in the national “Price Book.” Every single buyer in the country pays exactly $75,000. Two years later, the government conducts a survey, sees the car is *actually* selling for $70,000, and officially changes the Price Book to $70,000. The price is transparent, universal, and guaranteed to decrease over time.
25.1.2 The Baseline: The US “Fragmented Market” Model
Before we tour the world, we must define our “home” system. Your expertise in this system is what you will use to translate all other models. The US system is not a “free market.” It is a commercially-driven, employment-based, fragmented market characterized by managed access and opaque pricing.
Key Pillars of the US Model:
- Pricing: Set by the manufacturer at launch. The Wholesale Acquisition Cost (WAC) is the “list price.” This price is largely arbitrary and serves as the starting point for all negotiations. It has no direct link to R&D costs, manufacturing costs, or clinical value.
- Reimbursement: Handled by thousands of private Payers (e.g., Aetna, Cigna, BCBS) and large public payers (Medicare, Medicaid). Access is not guaranteed. It is “managed.”
- Key Intermediary (The PBM): The Pharmacy Benefit Manager (PBM) is the central actor. Payers hire PBMs (e.g., CVS Caremark, Express Scripts) to control costs. The PBM’s primary tools are:
- The Formulary: A list of “preferred” drugs.
- The Rebate: The PBM negotiates a secret, retroactive discount (the rebate) from the manufacturer in exchange for placing its drug on a preferred formulary tier. This rebate is the “delta” between the WAC and the true “net price.”
- Utilization Management (UM): The tools you know well: Prior Authorization (PA), Step Therapy, and Quantity Limits.
- Distribution: This is a key feature. Specialty drugs are not typically available at every community pharmacy. They flow through limited distribution networks.
- Wholesaler: Manufacturer sells to a specialty distributor (e.g., McKesson, Cencora).
- Specialty Pharmacy (SP): The distributor sells to an accredited SP (like yours!). Payers and manufacturers limit *who* can dispense the drug to ensure clinical management and data reporting.
- The HSSP Advantage: As an HSSP, you are part of an Integrated Delivery Network (IDN). Your power comes from your access to the patient’s EMR, your direct line to the provider, and your ability to manage the total cost of care, not just the drug cost.
- Clinical Management: Highly fragmented. It is performed by the provider, the HSSP pharmacist, the payer’s MTM pharmacist, and the manufacturer’s patient support hub pharmacist, all at the same time. This creates both redundancy and gaps—a key problem your HSSP role is designed to solve.
Core Conflict of the US Model: The “Rebate Wall”
You must understand this central conflict. A PBM’s profit is often tied to the size of the rebate it negotiates. A drug with a high WAC ($10,000) and a high rebate (50%, or $5,000) may be more profitable for the PBM than a competing drug with a low WAC ($6,000) and a low rebate (10%, or $600), even if the “net price” of the first drug is higher. This creates a perverse incentive to favor high-list-price drugs, which in turn hurts patients with high coinsurance or deductible plans, as their cost-sharing is based on the pre-rebate WAC.
25.1.3 Masterclass: The United Kingdom (NHS and the “QALY”)
Welcome to the epitome of a single-payer system. The National Health Service (NHS) is funded by general taxation and provides care to all UK residents. It is, for all intents and purposes, the only buyer of specialty drugs in the country. This “monopsony” (single buyer) gives it immense negotiating power.
Pricing & Reimbursement: The Reign of NICE and the QALY
The most important concept to understand is that drug prices are not “negotiated” in the US sense. They are “assessed” based on a rigid, academic framework of value. This is performed by the National Institute for Health and Care Excellence (NICE).
NICE performs a Health Technology Assessment (HTA) on almost every new specialty drug. Their core question is not “Is it safe and effective?” (the job of their FDA-equivalent, the MHRA). Their question is: “Is it worth it?”
To answer this, they use a metric called the Quality-Adjusted Life-Year (QALY).
Understanding the QALY: Healthcare’s “Value-for-Money” Score
The QALY is a single number that combines quantity of life with quality of life.
1 QALY = 1 year of life in perfect health.
Quality of life (or “utility”) is measured on a scale from 0 (death) to 1 (perfect health).
Example: A treatment that extends a patient’s life by 4 years, but in a state of health with significant side effects (a “utility” value of 0.7), is said to provide:
$$ 4 \text{ Years} \times 0.7 \text{ Utility} = 2.8 \text{ QALYs} $$
NICE then calculates the Incremental Cost-Effectiveness Ratio (ICER). This is the “price” of one QALY.
$$ \text{ICER} = \frac{\Delta \text{Cost (Cost}_{\text{New}} – \text{Cost}_{\text{Old}})}{\Delta \text{QALY (QALY}_{\text{New}} – \text{QALY}_{\text{Old}})} $$
The “NICE Threshold”: NICE has a “willingness-to-pay” threshold. Generally, if an intervention’s ICER is below £20,000 – £30,000 per QALY, it is considered “cost-effective” and will be recommended for use. If the ICER is above this, NICE issues a “no” recommendation.
Example: A new cancer drug costs £40,000 more than the old drug, and provides 2.0 additional QALYs.
$$ \text{ICER} = \frac{£40,000}{2.0 \text{ QALYs}} = £20,000 \text{ per QALY} $$
This would be APPROVED.
Example 2: A new MS drug costs £100,000 more and provides 0.5 additional QALYs.
$$ \text{ICER} = \frac{£100,000}{0.5 \text{ QALYs}} = £200,000 \text{ per QALY} $$
This would be REJECTED as not being a good value for the money.
What happens after a “rejection”? The manufacturer doesn’t just give up. This triggers negotiations. They can offer a simple discount or, more commonly, a complex Patient Access Scheme (PAS). A PAS is a confidential agreement, such as:
- Price-Volume: The NHS pays the full price for the first 1,000 patients, then a 50% discount.
- Outcomes-Based: The NHS only pays for patients who show a clinical response after 6 months.
Distribution: The “Homecare” Model
Specialty drug distribution is also completely different. Once a drug is approved by NICE and prescribed by an NHS specialist, it is not typically dispensed by a standard community or hospital pharmacy. Instead, the NHS contracts with private “Homecare Providers” (companies like Cencora or Bupa).
The HSSP’s role is split. The NHS hospital pharmacist confirms the clinical appropriateness, but the homecare provider manages the logistics, dispensing, and delivery to the patient’s home. Often, a homecare nurse will also administer the infusion. It’s a very clean separation of clinical validation (NHS) and logistical fulfillment (private homecare).
Clinical Management
Clinical management is centralized and standardized. It is almost entirely led by specialist pharmacists working within NHS hospital “trusts” or specialized clinics. These pharmacists are responsible for patient selection, dosing, and monitoring. Because there is a single, shared patient record (the NHS “Spine”), the fragmentation seen in the US is virtually non-existent. The HSSP’s equivalent in the UK is a highly empowered clinical pharmacist who writes protocols, manages clinics, and is seen as the “gatekeeper” for high-cost drug initiation, all while being completely disconnected from the financials of the drug’s price, which has already been set by NICE.
25.1.4 Masterclass: Germany (Sickness Funds and “Added Benefit”)
Germany’s system is the most important for a US pharmacist to understand right now, as it is the model the Inflation Reduction Act (IRA) most closely emulates. It is not a single-payer system. It is a Statutory Health Insurance (SHI) or “multi-payer” system. All residents are required to have insurance, which they get from one of ~100 non-profit “Sickness Funds” (e.g., AOK, TK). These Sickness Funds are the payers.
Pricing & Reimbursement: The AMNOG Process
German drug pricing is governed by a single law: the AMNOG (Arzneimittelmarktneuordnungsgesetz). This law, passed in 2011, created a brilliant compromise between market access and cost control. Here is the process every new specialty drug must go through. This is your “tutorial” to the AMNOG system.
The AMNOG Pathway: A 12-Month Tutorial
Month 1: Market Launch (Free Pricing)
The manufacturer launches the drug in Germany and can set whatever price it wants. This is the “free pricing” period. For one year, all Sickness Funds must pay this price. This ensures immediate patient access, similar to the US model.
Months 1-6: The “Added Benefit” Assessment
The manufacturer submits a massive clinical dossier to the G-BA (Gemeinsamer Bundesausschuss). This is the “Federal Joint Committee,” the all-powerful body of doctors, hospitals, and Sickness Funds that makes all key decisions. The G-BA compares the new drug only to the “appropriate comparator” (the current standard of care). They do not look at cost. This is a purely clinical assessment.
End of Month 6: The G-BA Rating
The G-BA issues its public rating. The drug is assigned one of six levels of “added benefit”: Major, Considerable, Minor, Non-Quantifiable, No Added Benefit, or Less Benefit. This rating is the only thing that matters for the next step.
Months 7-12: Price Negotiation
The manufacturer now negotiates a final price with the GKV-Spitzenverband (the national association of all Sickness Funds). The negotiation is based entirely on the G-BA rating.
If “Considerable Benefit”: They get a high price, but still a discount off their launch price.
If “No Added Benefit”: This is the killer. The drug’s price is capped at the price of the old, generic comparator drug. They get no extra money for their “me-too” drug.
Month 13: New Price and Retroactive Rebate
The new, negotiated price takes effect. The manufacturer must then pay a retroactive rebate to all Sickness Funds for the difference in price for all 12 months of “free pricing.” This is the “clawback” that protects the system from being overcharged in Year 1.
Distribution: The Power of the Apotheken
Here is another major difference. Germany does not have a US-style specialty pharmacy and PBM system. Specialty drugs, even high-cost biologics, flow through the exact same channel as aspirin.
A specialist provider writes a prescription. The patient takes that prescription to any local community pharmacy (Apotheken) of their choice. The Apotheken orders the drug from a wholesaler, dispenses it, and is reimbursed by the patient’s Sickness Fund.
There is no “limited distribution network.” There is no “benefits investigation” or “prior authorization” in the US sense. The G-BA assessment is the prior authorization, and it applies to the entire country. If the G-BA has approved a drug for a specific indication, the Sickness Funds must pay for it.
Clinical Management
Clinical management is split between two main groups. The office-based specialist (e.g., rheumatologist, oncologist) is the primary prescriber and clinical manager. They have immense power in this system. The community pharmacist (Apotheker) is the other key player. They are highly trained (equivalent to a PharmD) and are responsible for all dispensing, patient counseling, and managing side effects/interactions. The hospital pharmacist’s role is focused almost exclusively on the inpatient setting. The HSSP model of a pharmacist managing outpatient specialty care for a health system is not the norm in Germany; that role is filled by the partnership between the specialist’s office and the community Apotheken.
25.1.5 Masterclass: Canada (The Federal/Provincial Patchwork)
Canada’s system is often misunderstood by Americans. Many assume it’s a “single-payer” system like the UK’s NHS. This is only half-true.
Canada’s “Medicare” system is a single-payer system for hospital and physician services only. Prescription drugs (especially outpatient specialty drugs) are not part of this national system. Instead, drug coverage is a complex and fragmented patchwork of public and private plans, much like the US, but with several key layers of government oversight.
Pricing & Reimbursement: The Three-Gate System
A specialty drug must pass through three “gates” to get to a Canadian patient. This is your tutorial on the Canadian process.
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Gate 1 (Federal): The PMPRB Price “Ceiling”
First, the manufacturer must deal with the Patented Medicine Prices Review Board (PMPRB). This federal body’s one and only job is to ensure the “list price” is not “excessive.” It does this by comparing the manufacturer’s proposed price to a “basket” of other developed countries (the “PMPRB11”). The PMPRB sets a price ceiling. This is not the final price; it is just the maximum “sticker price” allowed in the country.
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Gate 2 (National HTA): The CADTH “Recommendation”
Next, the drug goes to the Canadian Agency for Drugs and Technologies in Health (CADTH). This is Canada’s “NICE.” CADTH performs a full HTA, including a QALY analysis (their threshold is higher, around $50,000 CAD per QALY). CADTH then issues a non-binding recommendation to all the provinces: “Reimburse,” “Do Not Reimburse,” or “Reimburse with Clinical Criteria/Conditions.”
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Gate 3 (Provincial): The pCPA “Negotiation”
This is the final, most important step. Canada’s 10 provinces (e.g., Ontario, Quebec, British Columbia) do not negotiate individually. They have formed a powerful monopsony called the pan-Canadian Pharmaceutical Alliance (pCPA). The pCPA acts as one single negotiating body for all 10 provinces. They take the CADTH recommendation and negotiate a final, confidential, Product Listing Agreement (PLA) with the manufacturer. This is where the real price is set, and it is almost always a massive, secret discount off the PMPRB “ceiling price.” Once the PLA is signed, the drug is added to the public provincial formularies.
Distribution: The Public-Private Patchwork
Distribution in Canada is a hybrid. For many patients, especially those with good private, employer-sponsored insurance (similar to the US), they can get their specialty drugs from a community pharmacy that is part of a PBM-like “Preferred Provider Network.”
For patients covered under public provincial plans, the system is more restrictive. Many provinces have their own “specialty drug” or “high-cost drug” programs. The drug may be dispensed only from the hospital pharmacy where the specialist practices, or through a single, provincially-contracted specialty distributor. This looks very similar to the US “limited distribution” model, but it’s managed by the provincial government, not a PBM.
Clinical Management
The HSSP role is alive and well in Canada, but it’s often called a Clinical Pharmacist Specialist or “CPS.” These pharmacists work within the large provincial health authorities or academic hospitals (e.g., at the BC Cancer Agency, or Toronto’s University Health Network).
Their role is identical to yours: they run pharmacist-led clinics, manage complex specialty protocols, handle patient education, and are the “gatekeepers” for the CADTH/pCPA “reimburse with conditions” criteria. For example, a CPS will be responsible for ensuring a patient has “failed drug X” before initiating drug Y, as required by the provincial formulary. They are deeply integrated into the EMR and work at the top of their license, just as an HSSP does in the US.
25.1.6 Masterclass: Japan (The National Price Book and Biennial Cuts)
Japan’s system is another fascinating and unique model. Like Germany, it is a Statutory Health Insurance (SHI) system. All residents are required to be enrolled, either through an employer-based fund or a government-run fund for the self-employed and elderly. The system boasts universal coverage and excellent health outcomes.
Pricing & Reimbursement: The “Price Book” and Mandated Repricing
The core of the Japanese system is the National Health Insurance (NHI) Drug Price Tariff, often called the “Price Book.” This is a massive, comprehensive list of every single covered drug and its exact price, set by the government (specifically, the Ministry of Health, Labour and Welfare, or MHLW).
1. Initial Pricing at Launch: When a new specialty drug is launched, the MHLW sets its initial price. This is not a QALY-based assessment. Instead, they use two main methods:
- Comparable Pricing: If a similar drug already exists, the new drug’s price is benchmarked against it.
- Cost-Plus Pricing: For a truly novel, first-in-class drug, the MHLW will actually look at the manufacturer’s R&D, manufacturing, and sales costs, and add a “reasonable” profit margin. This is a “cost-plus” model that is unheard of in the US.
2. The Biennial “Repricing” (The “R-Zone”): This is the most unique and powerful feature of the Japanese system. Every two years, the MHLW conducts a massive, nationwide survey of the actual market price (the “survey price”) at which drugs are being sold by wholesalers to hospitals and pharmacies.
Due to competition, wholesalers will almost always sell drugs for *less* than the official “Price Book” price. The MHLW calculates this average discount.
Then, the MHLW officially revises the *entire* Price Book, cutting the official reimbursement prices to match the *new, lower* survey prices (plus a small margin).
The result: Drug prices in Japan are guaranteed to fall, predictably, every two years. This is the government’s primary cost-control mechanism. It creates a “treadmill” for manufacturers, who must constantly innovate new drugs because their old ones are on a predictable price erosion curve.
Distribution: The “Bungyo” System
Japan’s distribution system is rooted in a concept called Bungyo, or the “separation of prescribing and dispensing.” For a long time, Japan was a “doctor-dispensing” country, where physicians in private clinics would prescribe and dispense drugs, creating a profit motive to over-prescribe.
Major reforms have pushed to separate these roles. Now, it’s a hybrid system:
- Clinics: Many physicians still dispense directly from their offices.
- Hospitals: Large hospitals have their own powerful, in-house pharmacy departments with highly-trained pharmacists.
- Community Pharmacies: “Bungyo” pharmacies (similar to a US community pharmacy) are growing, filling prescriptions from independent clinics.
Clinical Management
The role of the hospital pharmacist in Japan is extremely advanced and respected. They are integral to clinical teams, rounding with physicians, managing protocols, and overseeing all high-cost drug therapy. They are particularly strong in infectious disease, oncology, and nutrition support.
An HSSP from the US would find themselves very comfortable in the clinical environment of a large Japanese teaching hospital. The Japanese pharmacist is responsible for all aspects of medication management for their patients, from clinical validation to sterile compounding to patient counseling. Because the “Price Book” removes all pricing ambiguity, the pharmacist is free to focus 100% on clinical optimization and safety, without the reimbursement and access barriers that dominate the HSSP’s day-to-day role in the US.
25.1.7 Comparative Analysis: The World at a Glance
This masterclass table summarizes the four key models we’ve discussed, with the US as our baseline. Your ability to articulate these differences is what will set you apart as a true expert and leader.
| Country | System Overview | Pricing Mechanism | Key HTA / Payer Body | Specialty Distribution Model |
|---|---|---|---|---|
| United States | Fragmented, employment-based commercial market + public plans (Medicare/Medicaid). | WAC / “Free Pricing” at launch, controlled by secret PBM rebates and formularies. | PBMs (CVS Caremark, ESI) Payers (UHC, Aetna) CMS (for Medicare) |
Limited Distribution Networks (LDN). Dispensed by accredited, payer-networked Specialty Pharmacies (including HSSPs). |
| United Kingdom | Single-Payer (Monopsony) funded by taxes (The NHS). | Value-Based Pricing. Price is set based on its “value” (ICER) relative to a QALY threshold. | NICE (National Institute for Health and Care Excellence). Its recommendation is binding. | Primarily fulfilled by private “Homecare Provider” companies, contracted by the NHS. Clinical validation stays with the NHS hospital pharmacist. |
| Germany | Statutory Health Insurance (SHI). “Multi-payer” system of ~100 non-profit “Sickness Funds.” | AMNOG Process: 1 year of “free pricing” followed by a negotiated price based on an “added benefit” assessment. | G-BA (Federal Joint Committee) – Assesses benefit. GKV-Spitzenverband – Negotiates price. |
Open Distribution. Patient can take a specialty Rx to any local community pharmacy (Apotheken) of their choice. |
| Canada | Patchwork System: Public (provincial) plans for seniors/low-income + private (employer) plans for most others. | 3-Gate System: 1. PMPRB (sets price ceiling) 2. CADTH (HTA review) 3. pCPA (all provinces negotiate one final, secret price) |
CADTH (HTA body) pCPA (pan-Canadian Pharmaceutical Alliance) – The real negotiator. |
Hybrid Model: Private plans use PBM-like networks. Public plans use provincial formularies, often dispensed from hospital pharmacies. |
| Japan | Statutory Health Insurance (SHI). Universal coverage through employer or government funds. | National Price Tariff (“Price Book”). Government sets all prices at launch (cost-plus or comparable). Mandatory Biennial Repricing (price cuts every 2 years). |
MHLW (Ministry of Health, Labour and Welfare). Sets all prices and policies. | Hybrid Model (“Bungyo”): Dispensing by physicians in clinics or by highly-integrated hospital pharmacy departments. |
25.1.8 Actionable Insights: Your Role as a Global Policy Translator
You have now completed a masterclass in comparative health systems. This knowledge is not just “interesting”; it is a powerful tool. Here is how you will use it in your HSSP practice.
The HSSP’s Global Communication Playbook
Use these scenarios and scripts to translate complex global concepts into clear, empathetic, and authoritative communication for patients and providers.
Scenario 1: The Frustrated Patient from the UK
Patient says: “This is outrageous! I have to pay a $2,000 copay for my Humira? Back home on the NHS, I never paid a single pound for it!”
Your Expert Response: “I completely understand your frustration. It’s a very different system, and it’s confusing. You are right, the NHS is fantastic at providing care with low or no out-of-pocket costs. The way they achieve that is by having a single, powerful body called NICE that assesses the ‘value’ of a drug. They negotiate a single, low price for the entire country, and then the NHS covers it.
Here in the US, our system is built on giving patients and doctors faster access to new drugs, often before other countries. But the trade-off is that we have a complex system of private insurance plans, PBMs, and rebates. The ‘list price’ of your drug is high, and your insurance plan asks you to pay a portion of that. My job is to navigate this system for you. Let’s get started on a manufacturer copay card and a free drug application to eliminate that $2,000 cost. We are very good at this, and we will help you.”
Scenario 2: The Curious Provider (The IRA)
Provider asks: “I keep hearing about the Inflation Reduction Act. What’s all this about ‘price negotiation’? How is that different from what PBMs already do?”
Your Expert Response: “That’s a great question. It’s a fundamental change. What PBMs do is negotiate a confidential rebate off a list price in exchange for formulary placement.
What the IRA is doing is much closer to the German or Australian model. For the first time, Medicare will select a drug and assess its ‘comparative effectiveness’—how good it is compared to the other options. Based on that clinical value assessment, not just market share, they will set a ‘Maximum Fair Price’ that all plans will use. It’s a shift from a ‘rebate-based’ negotiation to a ‘value-based’ negotiation, just like we see in almost every other developed country. It’s going to completely change the math for manufacturers.”
Scenario 3: The Patient Buying from Canada
Patient says: “My friend gets the same drug from a pharmacy in Canada for 60% less. Why can’t I just do that? And why is it so much cheaper?”
Your Expert Response: “You are correct, the price is often lower in Canada, and I can explain why. It’s not a free market. The Canadian government has a two-stage process. First, a federal agency called the PMPRB sets a ‘price ceiling’ to make sure it’s not ‘excessive’ compared to other countries. Then, all ten provinces band together to act as Next, a separate agency called CADTH does a full ‘value’ review, like our own ICER here in the US. Finally, all the provinces band together to negotiate one single price for the entire country. That single-buyer power is how they get a lower price.
As for buying it from there, the reason we can’t recommend that is twofold: First, it’s technically illegal to import prescription drugs, and the FDA can’t guarantee the safety or cold-chain integrity of drugs from outside the US supply chain. Second, your insurance plan will not pay for it. My role is to work within your US-based plan to make it affordable *here*. Let’s focus on the assistance programs we have, which can often get your out-of-pocket cost to $0.”