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CCPP Certification Program
Module 19: Communication, Counseling, and Patient Engagement
Mastering the Art and Science of Human Connection in Clinical Practice.
From Monologue to Dialogue: The Core Competency of Modern Pharmacy
As a pharmacist, you possess a vast and deep reservoir of clinical knowledge. You understand pharmacokinetics, pharmacodynamics, and the intricate dance of drug interactions. For much of your career, the primary challenge has been the effective transmission of this knowledge to patients—a process often framed as a monologue of instructions: “Take this, with food, twice a day. Any questions?”
This module is built on a transformative premise: clinical excellence is not just about what you know, but about how effectively you connect with, understand, and empower others. The new frontier of advanced pharmacy practice is not in discovering more clinical facts, but in mastering the science and art of communication. The most profound clinical intervention is useless if it is not understood, accepted, and integrated into a patient’s life.
We will reframe communication as a core clinical skill, as teachable and evidence-based as pharmacotherapy. You will translate your existing counseling instincts into structured, powerful techniques like Motivational Interviewing. You will learn the high-stakes language of interprofessional communication to ensure your expertise is heard and respected by the care team. This module is your masterclass in the human element of medicine. By mastering these skills, you will unlock a new level of clinical effectiveness, professional satisfaction, and ability to drive meaningful, lasting change in your patients’ health.
Your Roadmap to Effective Engagement
This module will equip you with a comprehensive toolkit for effective communication with both patients and colleagues in a complex healthcare environment.
Interprofessional Communication Tools (SBAR, Huddles)
Learn the structured communication frameworks used in high-stakes environments to ensure your clinical recommendations are conveyed with clarity, confidence, and impact to physicians and other members of the care team.
Motivational Interviewing and Coaching Skills
A deep dive into the evidence-based counseling technique of Motivational Interviewing. You will learn to move beyond simple instruction and partner with patients to evoke their own intrinsic motivation for behavior change.
Improving Adherence and Health Literacy
Explore advanced strategies to assess and address the root causes of non-adherence, focusing on practical tools like the Teach-Back method and simplifying complex regimens to overcome health literacy barriers.
Cultural Competence and Inclusive Care Delivery
Develop the skills of cultural humility to provide care that is respectful of and responsive to the diverse beliefs, practices, and linguistic needs of your patients, thereby building trust and improving equity.
Managing Challenging Patient Interactions
Acquire practical strategies and de-escalation techniques for navigating difficult conversations with patients who may be angry, hesitant, or experiencing complex psychosocial challenges, turning potential conflict into therapeutic opportunities.
