Module 19: Strategic Growth & Service Line Expansion

As a pharmacist, you have dedicated your career to perfecting the delivery of clinical services. You are an expert at optimizing medication therapy, ensuring patient safety, and managing the complex logistics of the medication-use process. You have mastered the art of running the pharmacy department as it exists today.

This module is designed to catalyze a fundamental shift in your perspective: from managing the present to actively designing the future. To become an executive-level leader, you must evolve from a superb operator into a strategic visionary. You must learn to look beyond the four walls of the central pharmacy and scan the entire hospital ecosystem for unmet needs, emerging trends, and opportunities where pharmacy’s expertise can generate profound new value.

This is the work of strategic growth. It is the discipline of identifying a clinical need, articulating its value in the language of business, and building a new service line from the ground up. Whether it’s launching an ambulatory infusion suite, starting a transitions-of-care program, or developing a pharmacogenomics service, the process requires a new toolkit. This module is your masterclass in business development, teaching you how to build a compelling business case, navigate the politics of institutional approval, execute a flawless launch, and measure your success. This is how you transform the pharmacy from a cost center into a vital, revenue-generating engine of clinical innovation.