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CPOM Certification Program
Module 2: Pharmacy Business & Strategic Management
From Clinical Problem-Solver to Enterprise Strategist.
Thinking Several Moves Ahead: Mastering the Chessboard of Healthcare
As a pharmacist, you are a master of tactical decision-making. You excel at analyzing a specific, immediate problem—a drug interaction, a dosing calculation, an insurance rejection—and executing a precise, effective solution. This tactical proficiency is the foundation of your clinical value.
This module is designed to elevate that thinking from the tactical to the strategic. To become an effective operational leader, you must learn to see the entire chessboard of the healthcare industry. You must move from solving today’s immediate problem to anticipating the challenges of the next quarter, the next year, and the next decade. This requires a new language and a new set of analytical tools—the language of business strategy, market analysis, and long-range planning.
Here, we will translate your skills in clinical analysis into the discipline of business analysis. You will learn how to read market trends, assess your department’s competitive position, develop sustainable growth strategies, and align your operational goals with the overarching mission of your health system. This module is your transition from being an expert piece on the board to becoming the strategic player who directs the entire game.
Your Strategic Planning Toolkit
This module will equip you with the essential frameworks to analyze your environment, formulate a winning strategy, and execute it with precision.
2.1 Principles of Strategic Planning and Organizational Alignment
A foundational guide to the strategic planning process. Learn how to craft meaningful mission and vision statements and ensure your departmental goals are in perfect alignment with the strategic direction of the entire health system.
2.2 Market Forces and Evolving Pharmacy Practice Models
An analysis of the external environment. We will explore how major trends like value-based care, telehealth, new technologies, and shifts in reimbursement are reshaping the role and business of hospital pharmacy.
2.3 Designing Sustainable and Scalable Business Strategies
Move from ideas to action. This section provides a framework for creating new pharmacy services (e.g., meds-to-beds, specialty pharmacy) that are not only clinically valuable but also financially sustainable and capable of growth.
2.4 Competitive Analysis and SWOT Application in Pharmacy Operations
A practical masterclass on using the classic SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to objectively assess your department’s position and identify the most promising areas for strategic focus.
2.5 Developing and Executing Long-Term Strategic Initiatives
An exploration of execution. Learn how to transform a strategic plan from a document on a shelf into a portfolio of active projects with clear ownership, timelines, metrics, and a robust process for tracking progress and ensuring success.
